Author: Sanjay Prajapati

Sanjay Prajapati is a Digital Marketing Team Lead and SEO, Google Ads & AI Search specialist with 4+ years of hands-on experience helping businesses improve organic visibility, qualified leads, conversions, and marketing ROI. His work spans technical SEO, on-page SEO, keyword research, search intent analysis, Google Ads, Performance Max, PPC, GA4, Google Tag Manager, conversion tracking, and performance marketing. Sanjay also specializes in AI SEO and Generative Engine Optimization (GEO), helping brands improve their visibility across AI-powered search experiences through entity optimization, semantic SEO, topical authority, structured data, and intent-focused content. He has worked across finance, healthcare, SaaS, hospitality, local businesses, eCommerce, and other industries, combining SEO, paid search, analytics, and AI-driven workflows to solve real business growth problems. His approach is data-driven and focused on measurable outcomes not just rankings, clicks, or impressions.